case study
Task Salad
My Role
Creative Direction
Product & UX Design
Design System Architecture
Front-End Development
Project Highlight
Led the concept, design, branding, animation and front-end build of the product end-to-end, from initial idea through functional prototype.
Project Background
Task Salad is a visual-first productivity app that embraces the vibrant, chaotic reality of a creative lifestyle. The identity utilizes Brutalist-inspired typography and a “highlighter” palette to represent a neon sticky note. Candid, high-flash photography and modular grid-based UI, transforms mundane organization into a bold statement of intent for the chronically productive.
Impact
Focused on a flexible grid system that flexes from mobile UI to large-scale OOH. Successfully carved out a distinct brand position in a predominantly “minimalist” industry that drives daily user productivity.
