case study
Piccli
My Role
Creative Direction
UI/UX
Brand Design
Integration
Project Highlight
New branding and visual overhaul
Project Background
Evolving a brand when various ideas are happening lots of input key stakeholders and other things
Objective
The overhaul focused on modernizing Hammond’s visual identity while preserving its technical integrity and usability. My approach revolved around a central concept: sleek but efficient.
