Brand & Design Leader focused on scalable systems, long-running programs, and human-centered creative work for local & global teams.

case study

Hammond

My Role

Creative Direction
Product & UX Design
Brand System Design
Interface Integration

Project Highlight

Comprehensive brand and interface refresh for a self-hosted, open-source web application.

Project Background

Hammond is a self-hosted, open-source web app designed to make logging and managing vehicle details simple and reliable over time. I led a full visual and UX refresh focused on improving clarity, usability, and cohesion – ensuring the interface remained approachable while supporting long-term, self-hosted use.

Impact

The refresh established a more cohesive visual system that reduced friction in daily use and clarified information hierarchy without increasing interface complexity.

Objective
The overhaul focused on modernizing Hammond’s visual identity while preserving its technical integrity and usability. My approach revolved around a central concept: sleek but efficient.