case study
Texas GLO
My Role
Creative Direction
Product & UX Design
Brand System Design
Visual Integration
Project Highlight
Brand evolution and visual system modernization for a large, public-facing government organization.
Project Background
The existing GLO brand needed to scale across print, digital, and program-specific materials while remaining clear, accessible, and recognizable to the public. I led the evolution of the visual language to establish a more cohesive, user-centered system. One that balanced heritage with modern design standards and could adapt to a wide range of audiences, platforms, and program needs over time.
Impact
The updated system improved consistency and accessibility across public-facing materials, providing a flexible foundation for ongoing programs and digital platforms. The work enabled clearer communication at scale while supporting long-term use across departments without fragmenting brand identity.
Adopt-A-Beach
My Role
Creative Direction
Brand System Design
Visual Integration
Graphic Design
Project Highlight
Modernizing the identity of Texas’ flagship coastal conservation program.
Project Background
Update the visual identity of a 180-year-old state agency and reintroduce its flagship coastal program to a modern audience. The work focused on building a cohesive brand system that links statewide land management with community-driven conservation along the Texas coast.
Impact
A modernized identity and flexible design system helped bring new visibility to the program while reinforcing its role as one of Texas’ most recognizable community-driven conservation efforts.
