Save Texas History Symposium: The Alamo

Project Background
The Texas General Land Office Archives safeguards over 35 million historic documents and maps. To celebrate and preserve this rich history, they host annual symposiums, featuring expert discussions on specific topics. For the 9th Annual Symposium, focused on the Alamo, I served as the lead designer, tasked with creating a compelling visual identity.

Objective
The goal was to craft a design concept that honored the legacy of Texas while appealing to a modern audience. The branding needed to balance historical significance and contemporary relevance.

Design Concept
I developed a “modern vintage” aesthetic, blending classic Texan elements with an updated look. This approach incorporated traditional themes, textures, and typography with minimalist layouts, creating a visual narrative that bridged Texas history and the present era.

Execution
The design extended across print and digital materials, ensuring a cohesive and polished experience for symposium attendees. Key deliverables included event posters, signage, programs, and digital assets.

Impact
The branding enhanced the symposium’s appeal, engaging both history enthusiasts and a broader audience. The visual identity successfully conveyed the importance of Texas’s legacy while inviting a new generation to explore and appreciate its rich history.