Grackle Distribution

Project Background
What started as a passion project creating one-off enamel pins grew into a small side business. With limited resources, I relied on creative storytelling and clever marketing to build its identity and gain traction in a competitive market.

Objective
Developing a standout brand identity for the niche enamel pin market required creative solutions, including earned media and engaging social media campaigns, all executed on a shoestring budget.

Design Concept
I positioned Grackle as a playful nod to a mysterious 1980s corporation, crafting visuals and copy that balanced nostalgia with humor. This concept included vintage-inspired branding, retro color palettes, and tongue-in-cheek marketing.

Execution

• Social Media Campaigns: Quirky posts created intrigue and engagement.
• Earned Media: By focusing on storytelling and eye-catching designs, I secured features on blogs, print magazines and social platforms that celebrated unique products.
• Visual Identity: Bold, retro-inspired visuals tied the campaign together, creating a cohesive brand experience.
  

Impact
Grackle gained a loyal following, with fans embracing its mysterious corporate persona. The combination of playful visuals, witty copy, and earned media transformed a hobby into a successful, sustainable side business.